Friday, March 27, 2009

Using the Internet to Generate Real Estate Leads

The Internet has become a household name whenever you may go. After all, almost everyone uses the Internet. This makes the Internet a very good place to use for your lead generation efforts, especially for those who are into real estate. 

Using the Internet as a primary marketing medium is a good idea. For one, it reaches out to the entire world. If you are selling properties, you can get in touch with foreigners who may want to buy through or from you. The Internet is more convenient in marketing these days than using the conventional ways. 

Of course, the Internet is not a magic wand. It does not guarantee instant success or results; you would have to work for it. With that in mind, what are the ways that you can successfully “milk” the Internet for your lead-generating efforts in the field of real estate?

Give Your Visitors the Information They Need

Some real estate marketers make the mistake of requiring a person to register first before he or she can access the information the marketers have for the visitor’s perusal. This is a very big mistake, even if the registration is for free. One, it is a waste of time on the side of the visitor. They are there for information and not to spend some time filling out forms.

This will totally kill your Internet marketing campaign. Although some Internet users will indeed sign up and become a lead, most will certainly be discouraged and turn their backs on your website. To prevent them from moving on to your competition without even having checked your offerings, give them full access to your catalogue. Let them look at your properties for sale; then you can be sure that they will indeed sign up for more information. 

Offer Something in Return

Give people a good reason to give their personal information to you. People are usually wary about being spammed by marketing e-mails that they otherwise did not sign up for. In order for your visitors to be influenced into signing up for your newsletters--and becoming a lead in return--you need to reassure them that you will not distribute their information to other real estate marketers or to all marketers, in general. Of course, you also have to respect that promise and keep it. 

Another way to influence visitors to register is to offer them freebies. These freebies could come in an e-book. Other marketers also offer people periodic alerts about recent listings of properties in their area that they might be interested in. 

Let Them Know You Care

Another grave mistake that other real estate marketers make while using the Internet for their lead-generation campaigns is the failure to make follow-up e-mails to the prospective client. 

You see, sometimes people need to be reminded. Others may have simply registered and have forgotten as to why they have done that. Keep reminding them--gently, of course--as to why they have given you their personal information. Perhaps they are interested to look for houses or other real estate properties. In order to do that, you need to make constant follow-ups through e-mails using the information they provided.

The pacing of your follow-ups will vary. Other marketers would want to give weekly or bi-weekly newsletters and alerts, while others would settle for monthly reminders. It is all up to you, but you have to be careful as well. You must not bombard your leads with too many e-mails, or they will put your offers into the SPAM folder. 

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